If people haven’t heard of MoviePass yet, it just might be too late to do anything about it. A popular, yet broken movie theater subscription service wherein members pay a flat monthly fee to get the chance to go to a predetermined (or, in one variation, an endless) number of movies at their local theaters each month, MoviePass may be hitting on hard times.
MoviePass was founded in 2011, but it receive a great deal of attention until 2017 when it announced moviegoers could essentially go to one movie each and every day of the month and still only pay about $10 (original plans were $30+). This greatly expanded its customer base and, as of early in …
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